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[SERVICE] Packaging the World

November 20th, 2008 · 2 Comments

Pack Expo is the world’s largest exhibition of packaging materials, equipment, and service providers. Every couple of years it swings through the McCormick Place here in Chicago, but this was the first year I was able to attend…and I was blown away. I could do an exclusive series of posts on the cool stuff on [...]

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Tags: Service

[EXPERIENCE] Reducing Cost & Customer Satisfaction

April 8th, 2008 · 2 Comments

Let me say right up front that I don’t drink coffee everyday - I decided years ago that I didn’t want to have to count on a chemical to be able to function in the morning. BUT, I can still taste the difference between a good cup of coffee and an average cup of coffee…and [...]

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Tags: Experience

[OPPORTUNITY] A Cup Wearing a Cup

February 7th, 2008 · No Comments

This is the first entry in the new OPPORTUNITY category. We’re going to start simple and solve the Cold Fusion problem in a future post. Today we’re talking about wasted materials. Every time I order a cup of tea from Starbucks it comes delivered as you see above. They use a second cup for the [...]

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Tags: Opportunity

[BRANDING] Kraft and the Art of (low) Quality Control

September 30th, 2007 · No Comments

During a trip to the store for Taco Night here at DK headquarters I noticed a disturbing site in the packaged shredded cheese section of my local Dominick’s grocery store. The package you see in this picture is a brand new sealed bag of Kraft shredded sharp cheddar cheese. Inside the package you can actually [...]

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Tags: Branding