Which came first, the slogan or the product? Or maybe in this case, the process. Did the fruit naturally setlle to the bottom of this iconic yogurt and thus leave the marketing folks a bit on edge? Were they worried about countless customer service calls from consumers inquiring as to the location of the fruit [...]

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I saw this jar of beets at a local gourmet food market the other night. I really dig the product names from this brand and I’m sorry I didn’t joy it down. I’ll have to make a follow up mission.
I’m not particularly fond of the intensely earthy flavor of beets personally - but that’s the [...]

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Starbucks doesn’t always get my caffeine fix devotion. I many times opt for the cheaper (admittedly lower quality) gas station/truck stop coffee selection. Truck stops are amazing places in their own right for finding great examples of ‘necessity is the mother of invention’ design…but that’s a different post. Today I found another curious item that [...]

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During a trip to the store for Taco Night here at DK headquarters I noticed a disturbing site in the packaged shredded cheese section of my local Dominick’s grocery store. The package you see in this picture is a brand new sealed bag of Kraft shredded sharp cheddar cheese. Inside the package you can actually [...]

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