It’s always funny to see a brand that is so blatantly desperate to cling on to a succesful fad that they will stop at nothing to completely rip-off another brand’s image. Enter 24c by Jones Soda. After witnessing the crazy success of the Vitamin Water brand, it appears that Jones Soda wants a piece of the action [...]

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Is there really no better way to solicit new magazine subscribers than these little cards that litter the floors of homes, bookstores, airports, train stations, convenience stores and countless other locations? They seem to be a ploy from an older era and could really use some updating.
First, let’s look at the design. They are generally [...]

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At what point is a design a failure? Well, for starters, I would venture to say that if a gas station attendant somewhere in rural Indiana has been asked so many times where the hand dryer is in the bathroom that they have to put up a sign to inform you where it is - [...]

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