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[BRANDING] Oprah’s Midas Touch

December 5th, 2008 · 3 Comments

Earlier this year I wrote a brief review on Amazon’s new e-reader, the Kindle. Now it appears that just in time for the Holidays the Kindle has received the ultimate gift by being declared one of media mogul Oprah Winfrey’s favorite products.  It is truly remarkable the impact that this declaration can have on a [...]

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Tags: Branding

[PRODUCT] Embracing Change - The Amazon Kindle

May 24th, 2008 · No Comments

I finally got my hands on the new Amazon Kindle - the new hand held portable digital reader device from the online super-retailer Amazon.com. After spending some time with the device I can honestly say that it’s pretty impressive.
The build quality of the device is extremely refined and it feels solid in your hand. It [...]

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Tags: Product