Which came first, the slogan or the product? Or maybe in this case, the process. Did the fruit naturally setlle to the bottom of this iconic yogurt and thus leave the marketing folks a bit on edge? Were they worried about countless customer service calls from consumers inquiring as to the location of the fruit [...]
Entries Tagged as 'Product'
June 8th, 2009 · No Comments
June 5th, 2009 · No Comments
I noticed recently a subtle change in the typefaces used on various Google sites. You can see in the image above the subtle change I’m talking about. I wonder if this was the shade of blue that required testing of 41 different shades (page 3 of article) before it was approved (and that subsequently led [...]
June 3rd, 2009 · No Comments
See those little fins at the bottom of the box on your UHaul truck? Those are actually intended to help reduce the turbulence of the airflow around your truck while driving and ultimately increase your fuel economy. Did you notice? Would you pay extra for a more fuel efficient truck? How much?
I thought about this [...]
March 27th, 2009 · No Comments
Today I stumbled upon an interesting article from Wired Magazine discussing the rise of the gadget start-up culture. This is an interesting premise considering that most people instantly think of ‘virtual’ products along the lines of Twitter or the now ubiquitous Facebook. I say ‘virtual’ products because they are producing web based products and services [...]