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Branding
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Entries Tagged as 'Branding'

[BRANDING] Zappos Throws an Ad in the Bin

September 11th, 2008 · No Comments

I had the pleasure of traveling through Denver International Airport recently. While removing my well worn shoes and placing them in to the bin for security scanning I could help but get the urge to replace these shoes with a shiny new pair from Zappos.com. Why did I get this urge? It may have had something to [...]

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Tags: Branding

[BRANDING] Almost Swayed

August 20th, 2008 · No Comments

I saw this jar of beets at a local gourmet food market the other night. I really dig the product names from this brand and I’m sorry I didn’t joy it down. I’ll have to make a follow up mission.
I’m not particularly fond of the intensely earthy flavor of beets personally - but that’s the [...]

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Tags: Branding

[BRANDING] Visa’s Path to Total Consciousness

November 30th, 2007 · No Comments

Are you feeling left out of the luxury reward programs offered by stodgy old credit card companies like American Express? Do you do yoga and bring your own re-usable tote bags to Whole Foods when you go grocery shopping? If you answered yes to those questions, Visa’s new Enlightenment Card is here to offer you [...]

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Tags: Branding

[BRANDING] Kraft and the Art of (low) Quality Control

September 30th, 2007 · No Comments

During a trip to the store for Taco Night here at DK headquarters I noticed a disturbing site in the packaged shredded cheese section of my local Dominick’s grocery store. The package you see in this picture is a brand new sealed bag of Kraft shredded sharp cheddar cheese. Inside the package you can actually [...]

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Tags: Branding