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Branding
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Entries Tagged as 'Branding'

[BRANDING] Fighting Fire with Fact

February 24th, 2009 · No Comments

I noticed this signage a little while back and got a kick out of it. You gotta love this one in the spirit of “Truth in Advertising” for taking on the big national brand and stating pure fact. In these strange economic times it makes me wonder how long these little mom & pop operations [...]

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Tags: Branding

[BRANDING] Oprah’s Midas Touch

December 5th, 2008 · 3 Comments

Earlier this year I wrote a brief review on Amazon’s new e-reader, the Kindle. Now it appears that just in time for the Holidays the Kindle has received the ultimate gift by being declared one of media mogul Oprah Winfrey’s favorite products.  It is truly remarkable the impact that this declaration can have on a [...]

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Tags: Branding

[BRANDING] If You Can’t Beat Them, Be Them

October 19th, 2008 · No Comments

It’s always funny to see a brand that is so blatantly desperate to cling on to a succesful fad that they will stop at nothing to completely rip-off another brand’s image. Enter 24c by Jones Soda. After witnessing the crazy success of the Vitamin Water brand, it appears that Jones Soda wants a piece of the action [...]

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Tags: Branding

[BRANDING] The Many Shades of Mickey

October 2nd, 2008 · No Comments

If you were heading to home depot with your daughter to pick out some paint for her new princess themed room decor, which paint do you think she would choose? If you chose one of the new Disney branded colors by Behr, I would say that’s a pretty smart bet. This is a pretty clever [...]

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Tags: Branding