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[PRODUCT] Fruit on the Bottom, Marketing Spin on Top
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[PRODUCT] Fruit on the Bottom, Marketing Spin on Top

June 8th, 2009 · No Comments

Which came first, the slogan or the product? Or maybe in this case, the process. Did the fruit naturally setlle to the bottom of this iconic yogurt and thus leave the marketing folks a bit on edge? Were they worried about countless customer service calls from consumers inquiring as to the location of the fruit that was supposed to be in the cup of yogurt they just opened?

This happens all the time where anomolies or “accidental features” are a byproduct of the development process. I don’t know the origin for sure, and I’m on the train and can’t research it right now, but this looks like one of the longer lasting accidents that ended up defining the product.

Tags: Product

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