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[PRODUCT] Honey, I Shrunk the Projector
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[PRODUCT] Honey, I Shrunk the Projector

March 2nd, 2009 · No Comments

We recently procured a new projector at the office and I snapped the picture above to show the hilarious decrease in the footprint from the previous model that was included with the office suite.  The small projector shown above is hardly the smallest on the market at the time of writing this post (this one might be), but it’s a good example of gadget evolution. The market is demanding smaller and smaller electronics to be introduced constantly these days as our lives become more mobile.

What many people don’t think about is the fact that while electronics manufacturers are trying to stay on the cutting edge of technology as a competitive strategy, they are also often forced to do so by the laws of supply and demand. For example, as people demand higher quantities of larger TVs the cost of the components to make those TVs will decrease (as long as supply is maintained), thus forcing other suppliers to go in that same direction with their new products. I was once involved in the development of a medical device with a touchscreen display that started out as a 10”, but eventually went to a 15” because it was much cheaper due to the increased demand for larger displays. Sometimes evolution is strategy, sometimes it’s necessity.

Tags: Product


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