I’m a sucker for exotic or interesting looking foods. Especially when they are strategically placed near the cash register and my clerk is taking too long to ring up my items. So, naturally I gravitated toward the engima that is BUBU LUBU. After cracking in to the candy it was actually not that exciting…just a combo of marshmallow and strawberry jelly. Kind of gross, actually. But I digress…The point of this post is to discuss the issue of design translation between cultures. This piece of candy was imported from Mexico, where perhaps the Bubu Lubu name carries a more familiar meaning.
Many companies change the names, features, shapes of products and even the colors of the logos for different markets as part of an emerging field called “ethnography”. What happens to a brand when it crosses international borders? How is it perceived? How is the image damaged? You don’t care? Well, maybe I shouldn’t either - the BUBU LUBU method worked on me.